Creative Director at Deloitte Digital
from Feb 2012 till Feb 2020
I joined Deloitte Digital as a consultant and in span of 8 years stepped up to become the Creative Director leading 80+ designers across 4 locations in India.
In 2012, Deloitte had acquired Ubermind, an innovative mobile agency. Post acquisition it setup a new digital arm within Deloitte called ‘Deloitte Digital’ globally.
I was part of the initial core team that established the Studios in India. I played a pivotal role of a Design Strategist in large-scale digital transformation engagements as well as I contributed in growing and mentoring the design practice.
In this space I have listed my roles and responsibilities other than the Client Design projects.
Strategy for Hiring designers to support India scale-up of Deloitte Studios
Between 2012 - 2015, I focused on the Hiring strategy for designers with other leaders in the organisation. The design team was scaled in 4 locations in India - Mumbai, Bangalore, Hyderabad and Gurgaon.
We streamlined the portfolio screening process, outlined few case studies that would become part of the interview rounds, defined the feedback matrix which would be used to rate the candidate. In later years I also worked closely with the HR team in defining the compensation tiers and benefits for the designers at different levels basis market benchmarking.
Design Competency Framework
I developed the design competency framework to aid designers in understanding their roles and responsibilities, while also serving as a crucial component during the performance review process.
Designathons, Bootcamps and Onboarding Sessions
Once you build a large team, the mantle is assigned to the leader to build the right culture within that team. The best part of being part of Deloitte Digital was that it gave us complete ownership and empowered us to build the culture the way we wanted it.
I worked closely with my mentor and 2 peers to organise multiple events and initiatives which would help designers thrive.
Few of the initiatives that I supported as a leader were :
Designathon - A full day design day which allowed multiple groups of designers to work on different problem statements
Bootcamps - Training plan for designers to learn design tools, share new design trends, critic new products/apps, showcase project work.
Onboarding Sessions - 3 Day induction program for new hires (campus and lateral)
WHAT MY COWORKERS / CLIENTS FROM DELOITTE HAVE TO SAY -
“Shreyasi is an excellent, designer, thinker and leader in the field of Product UX and Design. We have spent a lot of time on various types of engagements and Shreyasi’s result and impact oriented approach always allows the team to have a clear idea of where we need to head, before the journey even starts. Handling ambiguity and managing stakeholders effectively comes naturally to her and her process and approach are extremely robust and exemplary which really helps when you have to set standards, establish and grow a practice. She is also very generous with advice and has always provided actionable critique to me which has helped me learn about my potential.”Sami Parvez - Product Design Manager at Gojek
"Shreyasi is a talented and driven creative leader. She is capable of leading teams and clients to well-designed solutions from initial concept workshops to final UI implementation. I’ve been part of whiteboard ideation sessions where she was able to gather a diverse set of ideas and effectively prioritize them into a cohesion strategic direction. She brings an ability to quickly understand and execute against the challenges and opportunities that exist with any given project. I look forward to my next opportunity to work alongside Shreyasi."Brian Claytor - Associate Director Product Design at Vanguard
"I worked with Shreyasi on several occasions and each time she deeply impressed me. Her ability to think through complex interaction scenarios and anticipate all the edge and corner cases was strong. Beyond her exceptional interaction design skills, Shreyasi brings a positive “can do” outlook to her work. She’s an absolute pleasure to work with."Michael Kopcsak - Sr. Director UX at Walmart
*Source for the recommendations can be found in my Linkedin profile.
As a Deloitte consultant, I got the opportunity to travel multiple times for project discussions.
Below is a glimpse of my projects teams and client locations.
Telsra Project Melbourne 2013
Tektronix Project Seattle 2015
UBS Project working from New York Studio 2016
Cisco Headquaters San Jose 2017
Celgene Project New Jersey 2018
Vanguard Headquarters Malvern, Pennsylvania 2020