Bio
Hello, I bring 15 years of extensive experience in creating intuitive and captivating solutions that have consistently exceeded business expectations. In my current position, I have focused on developing and guiding a diverse team of interdisciplinary designers.
My responsibilities have involved optimizing design processes within the organization, promoting a culture of design thinking, nurturing relationships between teams and stakeholders, and driving innovation projects aligned with the company's objectives and key results (OKRs).
During my previous consulting role, I played pivotal roles as a strategic lead in UX, shaping the digital and mobile landscapes for major global brands serving millions of customers across the US, UK, APAC, AUS, and India. I have successfully led user experiences for a wide range of products, including those in the B2B, B2C, D2C, and enterprise domains, spanning various industries such as telecommunications, pharmaceuticals, information technology, banking, fast-moving consumer goods (FMCG), e-commerce, and healthcare, among others.
Expertise is in Design strategy, User experience, Team Collaboration and Mentoring, Storytelling, Pre-Sales, Information Architecture and Ideation.
Design mantra has always been “problem solving and simplifying”. Avid whiteboard scribbler who thrives on ideation sessions with multi-skilled teams.
Education
Masters in Design (M.Des)
IDC, IIT Bombay, Interaction Design
Batch of 2007-2009
B.F.A (Applied Arts)
Nagpur University
Batch of 2002-2006
Industries
Telecom
T-mobile, Vodafone, Telstra, Reliance
Banking & Insurance
Standard Charted, UBS, Vanguard
IT
Cisco, Tektronix
Design Toolkit
Figma
Sketch
Axure
Adobe Creative Suite
Principle
Invision
Work Experience
Salesforce
CRM Company
Mar 2024 to Present
As Director of Product Design for Salesforce Revenue Cloud, I drive the design strategy in collaboration with cross-functional teams. My focus is on delivering high-quality design solutions that enhance key user journeys, including catalog management, pricing, dynamic revenue optimization (DRO), fulfillment, and billing. By aligning design excellence with business objectives, I ensure a seamless and impactful user experience across the product.
Rebel Foods
Internet Restaurant Company
Feb 2021 to Jan 2024 | 3 Years
As a VP and Head of Product Design, my primary focus revolved around creating innovative and transformative cloud kitchen solutions. This involved crafting seamless user experiences that span across both digital and physical customer touchpoints.
Over the course of one year, I successfully scaled the product design and research team from 5 to 15 designers. My goal was to foster a highly collaborative and user-centric design-led culture at Rebel, where teamwork and user satisfaction are paramount.
Deloitte Digital
Digital Consulting Services
Mar 2013 - Jan 2021 | 8 Years
As a Creative Director, I had the privilege of overseeing a talented team of over 80+ designers at Deloitte Studios in India. In this role, I served as a Design Strategist, playing a vital part in significant digital transformation projects. Additionally, I made valuable contributions to the growth and mentorship of the design practice.
LearningMate
Ed Tech Company
Jun 2009 - Feb 2013 | 4 Years
As a Sr. Product Designer, I specialized in creating educational apps for technology-enabled classrooms. My primary responsibility involved shaping the user experience for various next-generation learning web and mobile applications. I led the complete design delivery process for the entire product ecosystem, encompassing branding, marketing materials, responsive web applications, native iOS and Android apps. Additionally, I conducted user testing across multiple schools in the United States to ensure the effectiveness and usability of the products.
Lionbridge
Localisation IT
Aug 2006 - Jul 2007 | 11 months
Worked as a Graphic designer to create illustrations and to design technical documentations like setup guides, product manuals, flash animation based product tours for HP printers and HP iPaqs.
PATENT
“System, method and apparatus for managing education and training workflows”
AWARDS
2014 SIIA Education CODiE Finalist
2012 IMS Learning Impact Platinum Innovation Award